The Future of Digital Marketing in Riyadh Is Here
Your business can no longer succeed in the Riyadh market without a digital strategy and presence. You need to go digital, more specifically start implementing digital marketing to your business. This is the most essential tool to help you survive in today’s constantly changing dynamic business environment.
Fortunately for you, going digital is not impossible to implement and take advantage of. It will guarantee you significant results especially when applying the appropriate digital strategy.
Interested? Keep on reading for some great tips to use to start applying digital marketing in Riyadh and advance in the digital world.
Let’s get into it.
Why Applying Digital Marketing Is of High Importance?
According to Forbes, it is reported that since 2020 approximately 55% of the global population has access to the internet, making up roughly 4.2 billion users. The main source of this rise in connectivity is due to the people’s growing use of digital devices which has become part of their daily routine. This connectivity has developed a whole new world of digitalization that has given rise to new opportunities.
So how do you take advantage of these digital opportunities? Here’s the answer: Digital Marketing.
Let me elaborate. Why you should apply digital marketing to your Riyadh business? Digital marketing helps you grow your business and reach a greater audience than what was normally done in traditional methods of marketing. With digital marketing, your business in Riyadh can achieve:
- Higher global reach
- Improved conversion rates
- Lower costs
- Increase in revenue
- Measureable results
Moreover, according to Cardinal, other major benefits that could be achieved from digital marketing may include:
- Increasing customer loyalty by constant digital communications
- Engaging the customer at each stage in the buying process
- Targeting the right audience
- Generating a consistent lead channel
- Obtaining brand credibility
Now that we have discussed the important benefits of applying digital marketing to your Riyadh business, let’s take a look at our opportunities.
1st Opportunity: Access to the Internet
Data Reportal shows that in January 2021, it is reported that there are approximately 33.58 million internet users in Riyadh. This increased by more than 4.2 percent compared to the previous year.
Why is this important for your business?
Well looking at it, a large percentage of the population is connected and present online. This would bring great opportunities for your business to implement digital marketing to raise awareness of your company and convert your sales online. As a result, this plays a significant role in the process of digitalizing your company and eventually generate greater profits.
2nd Opportunity: Access to Mobile Devices
According to Data Reportal, about 39.53 million of the Saudi Arabian population are mobile device users. This becomes important since smartphones are great transmitters of information that help marketers collect plenty information of the individual’s needs, tastes, and preferences. More specifically, it would help digital marketers to explicitly develop their ads and marketing campaigns and target their audience better by delivering more applicable messages to different types of groups or individuals digitally.
In addition to this, mobile devices provide more opportunities for mobile marketing to take place.
So, what exactly is mobile marketing? Without dwelling much into it, mobile marketing is merely creating marketing campaigns to mobile device users. In 2020, the mobile marketing market is valued at USD 66.42 billion and is estimated to reach about USD 253.40 billion in 2026. This makes mobile marketing a key method used to grow your business in Riyadh. Apply mobile marketing now to your business, or prepare to lose out to your competitors.
3rd Opportunity: Use of Social Media Marketing
Applying social media marketing to your digital profile is a long term investment for your presence online. There are several important reasons why you should apply social media marketing to your business. These may include:
- Telling your story to your followers
- Building a more personal relationship with your followers
- Reaching a great audience with a limited budget
- Increasing your digital traffic
- Evaluating your competitors
- Increasing your return on investment (ROI)
That said, which platforms have proven to be the most effective for social media marketing?? According to Social Media Today, the top social media platforms to use to market your business in 2021 include:
These social media platforms require high-quality content to help boost your digital presence. Applying the appropriate content marketing methods could help you create and allocate valuable and consistent content to adhere to your audience. Furthermore, using content marketing in your business is considered to be 62 percent less expensive than outbound marketing and would play a role in generating three times more leads. Therefore, creating proper content would help complement your social media strategy.
In addition to having appropriate content in your social media platforms, it is also essential to develop campaigns that suit your business need when considering paid advertising. Some of the most effective types of social media advertising include:
- Facebook advertising
- Instagram advertising
- Twitter advertising
- Snapchat advertising
Looking at the Riyadh market, it can be seen that there has been a growing use of social media platforms. 79.3 percent of the total population in Saudi Arabia are active on social media. In addition, Saudi Arabia is considered to be one of the biggest national markets for Snapchat and YouTube in the world. These all provide important digital opportunities for you to use to enhance your business’s digital presence and grow.
Now that you’ve seen endless reasons why you should go digital in Riyadh and the possibilities that await your business. Don’t wait, and benefit from Riyadh’s changing market and reach your potential audience.
Contact Brain Space and allow us to help you grow your business’s digital presence and achieve your goals.