Digital Marketing

Brand identity is the first step to having a coherent and successful business. While creating your own brand identity, take all the time you need and give attention to the smallest details. Doing so will help you will develop a...

Finding success involves a well-studied strategy for any kind of business. One of the key points of a successful digital marketing strategy is web search positioning. Let’s look at some facts: each second, almost 85,282 searches are done on Google,...

Sure, we all heard about the effectiveness of paid online advertising. We even wrote an article about how long till people can actually see the results from paid ads! But what if I told you that your online organic performance...

Each year a new app gets created and takes over social media. This time is no different. 2020 is all about TikTok, an app which is on the verge of being banned in the United States due to concerns of...

How much time do you spend on your phone? Never really thought about it, have you? According to eMarketer research: “users spend two hours and 11 minutes per day using mobile apps, but just 26 minutes browsing the web on a mobile device”. Two hours...

For any business, an online representation of its work is essential for its growth. With more than 2.5 billion social media users, a brand’s digital presence is becoming the main source for reaching out to prospect customers. In order to...

With the emerging need of having everything at their fingertips, the tech-savvy and social media fanatics crave for efficiency. Having an e-commerce platform that responds to their needs is the next logical step for any store’s sustainability. Moreover, one of...

The deadly virus COVID-19 basically ruined every person’s plans for 2020. With the lockdown, kids are bored, parents are stressed and time is passing by slowly. Students were forced to learn at home, businesses moved their offices to their homes,...

Coronavirus, also known as Covid-19, hit planet earth a few months ago. Fast-spread, this virus infected the whole world. Schools, universities and businesses including e-commerce were forced to shut down by the government, leading to one of the worst economic...

Social Media has become an essential part of people’s daily lives. Through it, people gained access to any piece of information from the click of a button. This information changes shapes to fit the platform it is seen on: it...

As a business, the first thing that you must study is your audience. Your marketing team must know who you are targeting. We all know that the only way to hunt down future customers and buyers is through the digital world: social...