Digital Marketing

Nowadays, and with the extensive use of YouTube, brands are focusing their strategies into creating videos to showcase their products in a new creative way. The importance of video marketing was already tackled in this article for B2B companies. What...

Let’s say you got invited to a social event where you will have the opportunity to meet many people. Some of which could eventually be potential clients to your company. Would you decline the invitation? Never! You would go, converse...

Have you ever wondered how people make money out of their website? Well, this article is for you! However, before I go into the details and tell you about the three main pillars that will drive your website into a...

I am sure your brand is already up and running its own website or e-commerce by now. I won’t waste your time saying how important it is to do so, instead, check this link out! Now, back to your brand’s...

Millions of businesses are competing in an economic race with the hopes of dominating the market. With this competition comes effective marketing. Marketers have a lot to juggle to make things right. Therefore, effective marketing is a difficult thing to...

Now more than ever, businesses recognize the immense opportunities that come with having an online presence. Ad campaigns on social media, like YouTube, bring numerous advantages to showcase products and services. Also, brands advertise on YouTube because it’s the world’s...

You surely follow at least one social media influencer from your personal accounts: a YouTube wellness coach, a fashion blogger, an Instagram model or even a foodie! It truly depends on your own interests. Nevertheless, they are everywhere and the...

Brand identity is the first step to having a coherent and successful business. While creating your own brand identity, take all the time you need and give attention to the smallest details. Doing so will help you will develop a...

Finding success involves a well-studied strategy for any kind of business. One of the key points of a successful digital marketing strategy is web search positioning. Let’s look at some facts: each second, almost 85,282 searches are done on Google,...

Sure, we all heard about the effectiveness of paid online advertising. We even wrote an article about how long till people can actually see the results from paid ads! But what if I told you that your online organic performance...

Each year a new app gets created and takes over social media. This time is no different. 2020 is all about TikTok, an app which is on the verge of being banned in the United States due to concerns of...