The internet has become a vital element in every person’s life. Almost every device includes the use of the internet whether it’s a television to sit around and watch Netflix, a laptop to finish your daily tasks or a mobile phone to communicate with the entire world. However, there is an on-going battle in relation to the number of hours spent online on the computer vs the mobile phone. According to Sendian Creations, “about 45% and more of Google search happens using smartphones.” The number shows a large growth of consumption of mobile phones thanks to the use of mobile applications.
What is a mobile application?
A mobile app or mobile application is a computer program or software application designed and specifically developed to run on small, wireless mobiles devices such as a cellphone, tablet or even a watch rather than a computer desktop or a laptop.
How many times do you use a certain app for entertainment purposes or to get things done? Sendian Creations reveals that “Humans spend 2 hours per day using their mobile phones mainly on installed apps especially the ones related to business.” People are either searching for business information or browsing for products.
The digital world redefined into categories
From finding love to doing scientific research, there is quite literally a mobile application for anything these days. There are 33 categories of apps in Google Play and 24 Categories in Apple’s app Store.
According to this image of Apple’s app store provided by Statista in November 2019, the reason why people are using their mobile apps is pretty clear. It’s has been indicated above that online users tend to do business, communicate, entertain, play games, educate and relax themselves in the digital world.
Katie Jones’ research shows that these 5 apps are the most downloaded ones worldwide in 2019:
The 3 benefits explained
It is a known fact that the number of mobile users is much higher than the number of desktop users. But, what drives a person to use a mobile app? How can mobile apps help your business? Sendians Creations state “82% of businesses with professional mobile apps have achieved desired business growth and increased revenues.” Businesses have realized the importance of having a mobile app. It has become a vital need and here’s why:
1. Better communication
Statista’s research declares “42% of consumers use a shopping app or a communication app.” The next application that is mostly likely to be opened after shopping is a communication/social app. Smartphone users tend to go tell their friends what they just bought. If a person is purchasing something or asking for a service, your mobile app can help you connect with your audience in case of questions, requirements or a certain issue.
2. Better Marketing
A study provided by ComScore concludes “In 2017, 18 to 24 year olds spent 66% of their digital media time using smartphone apps.” In the business world, this is a bonus because a mobile app makes everything easier. According to The Manifest, “40% of all smartphone users say social media apps are their most frequently used.” You can always promote whatever business you have through social media. Boosting your posts or stories will definitely attract more visitors. Also, you can remind mobile users about your service with the help of push notifications.
3. More profit
“Mobile apps are projected to hit 188.9 billion dollars in revenue in 2020” (Statista). For businesses, when the customer is satisfied with your app, it reflects in the sales figure. For example, in the food industry, a person can place their order and the payment can be done very easily when having the app. The numbers don’t lie. Smartphone users are becoming more comfortable and attached to in app-purchases.
Take action now!
Businesses have realized the need to develop a mobile application in order to attract customers, enhance their reputation, gain trust, improve the online experience and increase sales. In 2020, providing an app to the users is very important as needs must be available right at their finger tips. The time for billboards and brochures is long gone!